Discovery Fraser Island Has Been Acquired By Imperium Tourism Holdings

Discovery Fraser Island Has Been Acquired By Imperium Tourism Holdings

Imperium Tourism Holdings is excited to announce the acquisition of Discovery Fraser Island from the Noosa Group as it continues to expand its adventure tourism division and presence in the Queensland tourism region.

The multi award-winning Discovery Fraser Island will represent one of the flagship products of Imperium’s recently rebranded Discovery Adventure Group.

The well-known Noosa company was established in 2005 and enjoys its reputation as a market leading adventure tour operator with a fleet of eye-catching, purpose-built, four-wheel drive vehicles. Offering access to remote beach stretches and the Cooloola National Park, it is one of only a few operators licensed to conduct guided eco-tours on the World Heritage listed Fraser Island, Discovery provides clients with high quality and memorable wilderness experiences.

James Kendall, General Manager of Discovery Adventure Group looks forward to aligning Discovery Fraser Island to the existing portfolio of tag along tours that originate from Rainbow Beach and adding new variations of tours targeting premium and luxury travellers and overnight options. He commented, “with such strong foundations in place, there is tremendous potential with this acquisition to expand our offering for customers to experience the wonder of this incredible island whatever their preference with guided tours, self-drive, group or bespoke itineraries”.

Discovery Fraser Island will continue to operate from Noosa servicing the Sunshine Coast and Imperium Tourism Holdings will work closely with the previous owners to ensure a seamless transition to the new operator for clients, suppliers and industry partners.

For further information please contact:

James Kendall
General Manager – Discovery Adventure Group Pty Ltd
+61 439 391 007
jkendall@discoveryadventuregroup.com