Our Brands

Overview

Adventure Tours Australia (ATA) is one of Australia’s most celebrated tour companies, with humble beginnings in the early 90s running twice-weekly shuttles to Uluru. What started as a single bus grew to a whole fleet, and one local guide soon turned into a whole team of experts. Twenty-four years on, ATA is still focused on country and experience, offering tours that show an appreciation of the land and its heritage, from the remotest corners of the country and beyond. For many Australian and international travellers with the desire to explore more of Australia, particularly the outback, their wish is to do so authentically. ATA offer genuine tours showcasing an approach to grassroots travel and creating opportunities for meaningful cross-cultural learning. Our travel options stretch across the entire country, with top selling tours taking customers on journeys overland, including Perth to Broome, up and down the east coast and deep into the Red Centre.

In 2019, Imperium Group announced the acquisition of ATA into our Discovery Adventure Group. Acquiring Adventure Tours Australia is integral to the Discovery Adventure Group’s growth strategy which is focused around building our Australian adventure tour operations by broadening our footprint across Australia.